In a nutshell, vector files are a type of graphic that uses mathematical algorithms, allowing the image to be scaled or modified without loss of image quality or resolution.
Why do we require vectored artwork?
When your artwork is in a vectored format (either .ai or .EPS) we are able to easily increase or decrease the size of the artwork without experiencing any loss of quality. Using a vectored graphic gives us the opportunity to display your artwork at its best quality.
How can I tell if my artwork is vectored already?
- Your artwork will be in an .ai or .eps format
- When your artwork is resized in your design program of choice, it won't become jagged or distorted no matter how big you make it.
Converting Fonts to Outlines
"Converting font to outlines" means that you will have to change the font in your file from text to an object in order to maintain that font when it's printed.
If a particular font is not installed on a computer trying to open your file, then the computer will substitute a generic font for the original. This completely changes the way the font will appear and print. However, if your font is converted to outlines, then it allows the computer to read it as an image object rather than as just text.
In Adobe Illustrator this may be achieved by right clicking on the text you wish to convert and then right clicking it and pressing "Create Outlines".